Press and PR Photography in Lincoln Lincolnshire

press & pr

Press & PR photography is almost always about people and
usually people who are not used to being photographed.

One of my main objectives is to relax those involved and get them
"on side" so that they will co-operate and look natural in the
picture.

It also takes place in "the real world" and assignments are rarely
as straightforward as they seem. This makes it important to
quickly identify what needs to be done to produce the required
picture without disrupting what is often a working environment.

The overall challenge though is to distil a story into a single image
and I often find it is this very process of including only what is
relevant and omitting distractions that leads to striking and
effective images.